The key to effective reporting is to present information of interest in a manner that is quick, simple, and intuitive to the intended audience. Below are some underlying principles to achieving effective reports:

• Report early, report often
• Report visually
• Report intuitively
• Use the right statistics
• Consolidate data correctly
• Summarize data effectively
• Customize for the intended audience
• Use concise verbal summaries using strong but factual language
• Make the data available
• Filter out any unnecessary data
• If reporting intermediate results include the priorities, concerns and blockers for the next several test execution cycles